INDEPENDENT · UNCONFLICTED · ADVISOR-LED
Sell the company you built.
Quietly. Competitively. At full value.
Aesir Business Advisors provides independent sell-side M&A advice to founders and family owners in the lower middle market. From valuation and positioning through a confidential, multiple-buyer process to a clean close.
Every engagement is advisor-led. No call centers. No public listings.
100% sell-side
No buy-side mandates. No divided loyalty in your negotiation.
Advisor-led
The advisor you meet in the first call negotiates your LOI.
Confidential by design
Blind marketing, NDA-gated data rooms, staged disclosure.
Nationwide
Utah headquarters. Representing owners across the United States.
“Most owners get one exit. The process determines the price.”
An unprepared sale, with one buyer, no competition, and financials taken at face value, routinely leaves seven figures on the table at this level. A structured process does the opposite: it establishes value before negotiation begins and forces qualified buyers to compete on price and terms.
That is the entire premise of our firm. Aesir exists for the segment where good process makes the biggest difference: companies too substantial for a business listing, and too often underserved by anyone else.
One mandate: maximize outcomes for owners who are selling.
WHAT WE DO
Sell-Side M&A
Full representation from preparation through close: positioning, buyer outreach, negotiation, diligence management, and closing coordination with your counsel, CPA, and lenders.
Valuation & Exit Planning
Defensible opinions of value built on normalized earnings and closed-transaction comparables, so you know your number before anyone else does, ideally years before you sell.
Buyer Qualification
Strategic acquirers, private equity platforms, family offices, and independent sponsors, each screened for capital, intent, and fit before they learn your company's name.
Equipment & Asset Appraisal
Fair-market-value appraisals of machinery, vehicles, and equipment for sale preparation, lending, and deal structuring. Often the hidden value in manufacturing and trades transactions.
The largest ownership transfer in American history is underway.
THE MARKET YOU'RE SELLING INTO
OUR PROCESS
A disciplined path from first call to closing table.
WEEKS 1–4
Valuation
Normalize earnings, document add- backs, and benchmark against closed transactions. We surface anything a buyer's diligence would find, before they do.
WEEKS 3–6
Positioning
A confidential information memorandum that presents your company the way acquirers evaluate it. Nothing leaves with your name on it.
MONTHS 2–5
Market
NDA-gated outreach to screened strategic and financial buyers. Interest is converted into competing indications and letters of intent.
MONTHS 4–10
Close
LOI negotiation on price, structure, and terms. Diligence managed on a live tracker. We stay in the deal until it funds.
SECTOR COVERAGE
Depth where founder-owned companies actually trade.
Home Services & Trades
HVAC · Electrical · Plumbing · Roofing · Landscaping
Healthcare & Medical Billing
Practices · RCM · Billing · Home health
Commercial & Facilities Services
Cleaning · Maintenance · B2B services
Manufacturing & Industrials
Niche · Light industrial · Fabrication
E-Commerce & Consumer Brands
Marketplace · DTC · Distribution
All Sectors
Founder- and family-owned companies of substance
Judged by closings, not claims.
SELECTED TRANSACTIONS
$100M+
in closed transaction value across our advisors' careers.
89%
of accepted engagements reach a successful closing.
1 in 10
owner interviews become an Aesir engagement. Selectivity
protects outcomes.
Manufacturing Company
$9.3M
has been acquired
Niche manufacturing company sold through a confidential, competitive process that drew both strategic and financial buyers.
SELL-SIDE ADVISORY · MANUFACTURING ·COMPETITIVE PROCESS
Medical Billing & RCM Company
$3.1M
has been acquired
Medical billing and revenue cycle company sold in a confidential process with staged disclosure that protected provider-client relationships through
closing.
SELL-SIDE ADVISORY · HEALTHCARE · RCM
Roofing & Exteriors Company
$2.7M
has been acquired
Established roofing contractor sold through a
confidential process. SBA-financed transaction
with structured seller notes negotiated to protect
the seller's total proceeds.
SELL-SIDE ADVISORY · SBA-FINANCED ·
SELLER NOTES
Representative transactions and aggregate statistics from our advisors' transaction history. Client identities are confidential by engagement; references available to qualified prospective clients.
How the lower middle market actually works.
OUR INSIGHTS
VALUATION
How buyers actually value founder-owned companies
READ →
PROCESS
The real month-by-month timeline of a company sale
READ →
DEAL STRUCTURE
Add-backs explained: what counts, and what gets laughed at
READ →
COMMON QUESTIONS
Straight answers, before the first call.
